The Wedding Boutique

As Zola’s art director I was tasked with elevating the look and feel of the Zola Wedding Shop as it transitioned to “The Wedding Boutique” and defining direction for on-figure product photography.

With an aim to elevate Zola’s wedding boutique photography while still maintaining an accessible look, I chose a softer palette that kept the focus on the products and felt more native to the wedding space. Capturing models in motion created a dynamic feel that was echoed by twinkles of light in still life photography while rich textures tied the sets together. The result was a fresh, modern and colorful body of photography with a distinct and own-able look.