Social drinking is fun. Feeling it tomorrow isn’t.

Night Owl exists to help you take flight tomorrow, instead of feeling grounded. Our balanced hydration solution helps you have the best of both worlds — a night out with friends, and a productive morning after. 

Brand Voice & Strategy by Quincy Creative / Packaging Design by Studio Peel / Photography by Rick Holbrook / Styling by Ashley Naum / Art Direction and Visual Identity by Me

I was responsible for the development and execution of Night Owl’s visual identity. By blending vibrant colors with dynamic, playful photography, the visual brand evokes a sense of celebration and spontaneity. The imagery and graphics reflect the energy of a night out—bold, carefree, and full of life—while the typography and swaths of black maintain an underlying sense of sophistication.